This extension adds structured data about your events to your website. Google uses this information to show your events as Rich Snippets in search results.
Event Rich Snippets add one or more lines with structured details of upcoming events below your search result, like this:
Google also uses this information to add your events to the Google Knowledge Graph, visible to millions of users each day in Google Search, Google Maps, and other products.
Check out this entertaining video by Google for a full explanation:
Can I fixate the venue name of my events to the name of my theater?
Venues with more than one room (eg. Main Hall and Small Hall) often use the venue field to display the name of the room. If you want the name of your theater to show up in Google’s Rich Snippets, than you need to put the following code inside the
functions.php of your theme: